MailChimp is presently one of the most well-known tools for sending email campaigns. The software is user friendly and offers quite a lot of features. For some time now, the Pro version has been released, offering phone support and additional features.
MailChimp is a tool which has been developing quickly lately. The interface is clear and easy to understand, allthough some parts have not kept the same development pace. Like the campaign flow editor for setting up event-driven campaigns, doesn’t provide a lot of overview nor features. The recent introduction of the updated API however, does show that things are going quickly at MailChimp.
Importand question when choosing software is the type of support that you will be requiring. The Pro version with extra support, will cost about EUR 190 a month, but you will get access to additional features as well. But here too it all depends on what you really need and what is nice to have. Important to note here is that MailChimp has a “one approach fits all clients” type of service, which should fit you and your organisation.