ActiveCampaign is a very userfriendly tool, aimed primarely at sales (support) & lead nurturing. Still, the software is also fit to support your eCommerce activities or to simply send out a weekly newsletter.
As there is a full fledged hosted CRM package included (except for the Lite version), this software allows you to truly communicate 1 to 1. So campaigns can be much more interactive, taking into account the number of contacts with an account manager, or the time a lead is in the sales funnel. This, together with the lead scoring options, make ActiveCampaign a good option to truly automate part of the workload of the sales department. Should you already be working with another CRM system, such as Salesforce or Pipedrive, then it is good to know these integrations work nicely too.
Both the email template editor as well as the campaign editor rank high on userfriendlyness in our tests. With minimal effort, you can set-up complex triggered campaigns with multiple decision moments included. The statistics are clear and give a complete and detailed overview of the results. Here the website tracking plugin adds another interesting dimension.
By offering 4 different versions, from Lite up to Enterprise, there is a big chance that there is a good match between your budget and the functionality offered. Though be aware that the first and cheapest versions have limited support included. The Enterprise version, on the other hand, offers quite extensive support, including support for template design and deliverability. There is also a partner network across the globe with strong presence in Australia, Canada, the UK and the US.